STAR TREK INTO DARKNESS Celebrates Earth Hour
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- Last Updated: Tuesday, 12 November 2013 07:52
- Written by Lupe Haas
In case you caught a UFO sighting in the skies over London Saturday, March 23rd and it looked like the Star Trek federation logo, we’re sorry to report it was merely a stunt for the new Star Trek movie. Take a look at the special event that helped promote WWF’s Earth Hour when everything went dark.
As the UK prepared to go 'into darkness' for WWF's Earth Hour held in the UK this evening, Paramount Pictures is pleased to announce its support with a special 'Star Trek' themed light display.
This amazing light show by Paramount, in conjunction with Ars Electonica Futurelab & Ascending Technologies, saw quadrocopters fly into the night sky, forming the Star Trek federation logo beside Tower Bridge on a scale never seen before.
The event coincided with WWF's Earth Hour at 8:30 pm. Along with key landmarks such as Big Ben, the Houses of Parliament, and The London Eye going dark, the quadrocopters turned off their glow in support of Earth Hour. To signal the end of Earth Hour at 9:30 pm the quadrocopters reformed the Star Trek logo above London's skyline.
STAR TREK INTO DARKNESS opens early on IMAX 3D screens May 15th and everywhere Friday, May 17th.
Official Synopsis:
In the wake of a shocking act of terror from within their own organization, the crew of The Enterprise is called back home to Earth. In defiance of regulations and with a personal score to settle, Captain Kirk leads his crew on a manhunt to capture an unstoppable force of destruction and bring those responsible to justice.
As our heroes are propelled into an epic chess game of life and death, love will be challenged, friendships will be torn apart, and sacrifices must be made for the only family Kirk has left: his crew.
