2017 has seen one more film added to the list of perplexing creations. Based on the cultural phenomenon formed by a humble social app, The Emoji Movie had great potential, if handled with original vision and wit. The plot is set in the city of Textopolis, where Gene, a multi-expressional emoji, heads out to become as normal as other emojis and their single expressions. Unfortunately, the enthusiasm that went into its development, such as casting award-winners James Corden (Into the Woods, 2014) and Ilana Glazer (Broad City, 2014-2018), as well as T.J. Miller (Silicon Valley, 2014-2017) and Anna Faris (I Give It a Year, 2013), was not enough to impress its more demanding audiences. Critics on Rotten Tomatoes pointed out, among other things, a weakness in taste, plot and purpose, apart from it being little more than a promotional tool. Even though the $179,535,817 global box office likely soothed Sony Pictures Animation’s wounded pride, the fact remains that this flop may have damaged any dreams of future productions of this kind.