The viral campaign for PROMETHEUS has begun with the first clip from the Ridley Scott being released on website called TED. Guy Pearce plays Peter Weyland, the business man behind Weyland Industries which plays a big role in the Alien franchise. In the video, he lays out his plan for the future and his intension to build humanoid robotic system.
In the viral clip, Peter Weyland attends the TEDtalk conference in the year 2023 as a speaker in a large stadium. He talks of the advances of technology with a story of the Titan Prometheus who stole fire and gave it to humans. Prometheus was subsequently severely punished by the gods for his punishment. He then lists the other advancements by centuries leading into discussion of his view of the future with androids. He says humans are the new deities, "We are the gods now," he proclaims in the video. He finishes by saying, "I'd like to change the world." If anyone still have any doubts, this confirms PROMETHEUS is definitely a prequel.
The TED site is elaborately planned out with information about the conference, Peter Weyland, events, and even a community surrounding this organization. TED Twitter chat (#TED) has already begun with tweets dating back to mid-February.
Is this clip part of the PROMETHEUS movie or a staged event for this purpose of kicking off the marketing for the prequel to the Alien movies? Turns out it's the latter as Damon Lindelof specifically said the clip was shot specifically for TED.
What do you think of this marketing campaign?