James McNamara of Pantelion FIlms recently attended the National Association of Independent Latino Producers' (NALIP) annual national conference where filmmakers, writers, actors, and film producers pitched their projects to the production executive.
What does it take to get the attention of production executives? Mr. Namara tells CineMovie what Pantelion Film is looking for and how they approach when marketing a film targeted at the U.S. Latino market.
James McNamara is the chairman of Pantelion FIlms, a co-venture between Mexican powerhouse Televisa and Lionsgate. Pantelion Films recently released From Prada To Nada starring Wilmer Valderrama, Kuno Becker, Camilla Belle, and Alexa Vega, and Eugenio Derbez's comedy, No Eres Tu, Soy Yo.
WIlmer Valderrama On Latinos In Hollywood
Mr. McNamara was the NALIP keynote speaker and conference co-chair for the 2011 Conference, “The New Now: Defining the Future Together” held the weekend of April 15.
More About NALIP and The New Now Conference:
THE NEW NOW: Defining the Future Together is presented by Time Warner and the National Latino Media Council. The 2010 census has revealed the ascending significance of the bi-lingual, bi-cultural Latino market. Is this the “new mainstream,” as plenary speaker and renowned journalist Guy Garcia has termed it? The conference will look at how Latino filmmakers attract these viewers, how new technologies can access this audience, and how Latino artists can use these striking new demographics to bring resources to their projects.
The National Association of Latino Independent Producers (NALIP) continues to empower Latinos as more mainstream roles are created for and by latinos at their 2011 Conference, “The New Now: Defining the Future Together.”
NALIP’s 2011 honorees include Sofia Vergara of ABC's six-time Emmy award winning series, "Modern Family." Vergara will be presented with the Outstanding Achievement Award. The Lifetime Achievement in Advocacy Award, presented during Friday’s Keynote luncheon, goes to Gov. Bill Richardson of New Mexico who has worked aggressively to build a high-wage economy for film and television makers, and who has committed political capital to the support of Latino and Native content creators.
THE NEW NOW will feature esteemed academic and industry leaders, including Academy Award®, Emmy Award® and Golden Globe® winners and nominees, executives from Warner Bros., HBO, Sony, Disney/ABC, Turner, MTV Networks, Telemundo, Lifetime, nuvoTV, PBS, Smithsonian Networks, NBC, CBS, Fox, CPB, WETA, LPB, ITVS, KCET, VMe, A&E, CNN, Showtime, WME and more who will lead the weekend’s conference case studies, workshops and sessions. Guilds and unions like SAG, WGA, and AFTRA will examine the craft of artists like Peter Murrieta (“The Clique”), Javier Fuentes-Leon (Undertow), and Sonia Fritz (América). There will be workshops for actors and directors, documentary makers and aspiring television writer/producers; as well as the opportunity to sit at the table with top executives. This will be the Latino media event of 2011!
