Video for Rihanna’s New Single for 'Star Trek Beyond' is First Music Video Shot Entirely With IMAX® Cameras
- Published: Wednesday, 29 June 2016 23:12
Rihanna’s “Sledgehammer” video will debut exclusively in IMAX® theaters on Thursday, June 30. The song was written for Paramount Pictures, Skydance and Bad Robot’s upcoming film STAR TREK BEYOND, and it appears in the final trailer for the movie. Watch below.
Directed by Floria Sigismondi, “Sledgehammer” is the first music video shot entirely on IMAX® Cameras. The director used the new ALEXA IMAX® camera, the same camera that was used to film the key battle sequence in “CAPTAIN AMERICA: CIVIL WAR.” The ALEXA IMAX 65mm camera is a next-generation revolutionary 2D digital camera developed through a partnership between ARRI and IMAX for use by today's leading filmmakers working in the IMAX® format. The camera, when combined with IMAX’s digital re-mastering process, delivers the highest level of digital image capture and playback resulting in stunning lifelike images with pristine clarity, incredibly fine detail, vivid colors and a higher dynamic range for superior contrast. The “Sledgehammer” video is produced by Maavven.
Said Sigismondi: “I have been a fan of ‘STAR TREK’ since I was a little girl. I loved the idea that it explored new territory and the unknown. So being able to be the first director to shoot a music video entirely with IMAX cameras and use this revolutionary technology to explore a different type of new territory was a dream come true.”
The single of “Sledgehammer” is available now for purchase, download and streaming on all DSP platforms.
Floria Sigismondi is a world-renowned creator of film, music video, branded content, photographs, art and experience. With notable work in nearly every field of visual ephemera, Sigismondi’s directing ranges from iconic music videos for Justin Timberlake, David Bowie, Katy Perry, Pink and The White Stripes, to her feature film debut with THE RUNAWAYS starring Kristen Stewart and Dakota Fanning. When coupled with global brands, she has helmed lauded campaigns for the likes of Samsung, Thierry Mugler and Motorola, among others. When left to her singularly creative devices, Sigismondi’s photography, sculpture installations and paintings have left impressions all over the globe, from Germany to Italy to Sweden to the UK.
STAR TREK BEYOND, the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test. Film opens July 22.